Retail Merchandising

Retail Merchandising

The retail and grocery industry, one of The Poirier Group’s primary areas of expertise, continually presents new and unexpected challenges. We have experience with a diverse range of retailers in improving organizational performance while embedding their dedicated teams within the corporate culture. We work alongside our clients in real time to implement merchandising strategies and solutions to deliver exceptional value through a customized, pragmatic approach.

Our retail consulting experience is unparalleled, starting with our CEO’s C-suite roles in the retail and grocery industries for more than 25 years. Our real-world experience on your side of the retail industry is what sets us apart.

For most retailers, the primary focus is cutting costs, and this is where we excel. We understand retail hierarchy, retail employees and employers, and we utilize our best in class retail practices and knowledge to improve organizations at all levels

Customer Trends:

  • Industry must evolve to keep up with the rise of e-commerce and increasing online competitors
  • Customers expect to have the same experience both online and in-store. They expect to buy anywhere, get delivery anywhere and make returns anywhere
  • Many large grocery retailers are committing to reduce food waste in their operations, and across the supply
  • Continuous need to anticipate and adapt to the needs of demanding customers
  • Consumers are increasingly loyal to brands that offer them the opportunity to personalize products

Our Approach to Merchandising Improvement

We help clients lead the transformation and modernization of merchandising processes, enablement tools and organizational structure to improve performance, customer experience and increase efficiency. We work to become your trusted business partner and bring your retail organization to high performance.

Our Strategic and Operational Retail offerings:

The rise in personalization has increased the number of products available to a consumer, which has made forecasting for the amount of stock each product needs even more difficult. How can you decide what to put where and how much of each? How much of a product is reserved for online exclusive purchases versus in-store purchases? How do purchase patterns differ based on the country, state or region and how can you account for this on your shelves? 

We help clients buy more effectively and save money in procurement using a number of merchandising best practices

Promotional planning assists retailers in optimizing the utilization of marketing tools, strategies, and resources to promote their products most effectively. 

Many retailers rely on promotional activities such as flyers and emails to drive traffic to their website and brick-and-mortar stores. However, promotions cannot deliver an acceptable ROI unless they are planned strategically and well in advance, are targeted to their customers’ needs and managed effectively.

We work to find the best communication channels and tactics to best reach and retain your customers.

Product Lifecycle Management (PLM) works to integrate all information gathered during the lifecycle of a product, which can lead to increased innovation, reduced costs and an increased competitive advantage through improved productivity, collaboration, quality, creativity and speed to market.

E-commerce and OMNI Channel are fairly new and prevalent segments within supply chain management. This approach to reach consumers and increase markets has grown significantly in recent years, but companies are struggling to keep up. Our team brings extensive knowledge in this field and utilizes the latest technologies to bring your business up to date and increase customer reach, whether through online, mobile, telephone, or traditional methods.

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