When planning retail promotions, we work to find the best communication channels and tactics to reach your customers most effectively. We will work with your team across merchandising, marketing, finance, supply chain, and promotions to re-engineer the promotional planning process to ensure that the various stakeholders in the process have the right information at the right time, the first time, to ensure your customers have the right items at the right price.
We work to enhance promotional effectiveness within the company by implementing standard marketing processes; establishing the marketing strategy and calendar; allocating required resources and executing the promotion plan. We collect insights to understand if the promotion is ready for the customer and follow up to confirm that the plan is executed at the store level. Additionally, we optimize the distribution and product flow by confirming inventory readiness to the stores during a promotion. Most importantly, we conduct a post-project analysis to identify areas of improvement and additional customer insights for continuous improvement.