Darren is a strategic and driven leader with known for his ability to turn consumer insights into action, he uses this skill to drive customer acquisition, retention, and brand engagement. His broad educational background in social sciences, HR, and finance give him a multifaceted perspective to develop and execute unique solutions. His knack for applying insights gleaned from parallel industries to the problem at hand, and to effectively impart those insights to colleagues, make Darren a sought-after and highly impactful partner in his work.
Darren has developed his craft across the banking, retail, and loyalty industries with proven success in customer relationship management, marketing strategy/execution, and channel optimization programs.
Darren received his Bachelors of Social Sciences from University of Ottawa and Bachelor of Commerce from Ryerson University